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Is Digital Marketing Better Than Traditional Marketing?

digital marketing success
digital marketing success

A New Normal For Businesses

A few years ago, only a handful of businesses marketed their product and services digitally. Presently, digital marketing is trending because it is very effective and often yield good results. Businesses that don’t have a digital marketing strategy are struggling to reach out to their target audience. If you want to take your business to a now stratosphere, you should consider creating a digital marketing strategy.

Developing a digital marketing strategy can be a challenge, but if you do some research you will get it right.

You can also seek the assistance of an online marketing agency in Singapore. While there are many out there, Visibiliti’s performance-based campaigns are a good way to ensure that you will get leads for your company’s marketing. If you are looking for digital marketing in Singapore, you should check out Visibiliti.

The following article by Dave Chaffey discusses some 10 reasons why you need a digital marketing strategy.

10 reasons You Need A Digital Marketing Strategy In 2021

Where do you start if you want to develop a digital marketing strategy? It’s a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don’t have an integrated plan to grow and engage their audiences effectively, so they are suffering from the 10 problems I highlight later in this article and they are losing out to competitors. Read more here

You likely now know some reason why you need a digital marketing strategy. Presently, there are a couple of ways you can showcase your business. Choosing among them can be a real challenge because you don’t really know the one that is going to work.

The following article by Study.com compares traditional marketing to digital marketing and advertising.

Comparing Traditional Marketing To Digital Marketing And Advertising

In one sentence, traditional marketing is what your parents grew up with, and digital marketing is what you see when you are online every single day. These two types of marketing often compete with one another. Companies regularly allocate their budgets to marketing and advertising on different platforms. So, what is the difference between traditional and digital? Read more here

Since you now know a couple of things about traditional marketing. You are likely going to be interesting in learning some advantages traditional marketing has over digital marketing.

The following article by Ivan Widjaya shed light on 5 advantage of traditional marketing over digital marketing.

5 Advantages Of Traditional Marketing Over Digital Marketing 

One of the major goals of every business is, of course, to grow and maintain a strong and loyal client base. A key factor in achieving this is to promote the products and services of the business through advertising. This can be done through newer digital marketing strategies that utilize social media, among others, as well as through established and more traditional marketing methods. But while digital marketing can possibly reach more people quicker, there are still some advantages of employing more traditional marketing methods. Read more here

Final Notes 

Within the last couple of years, digital marketing has become popular. But this does not mean that traditional marketing is obsolete. Some businesses are getting massive returns from traditional marketing. To determine if digital or traditional marketing will work for you, you have to try them out.

Why Your Business Needs Social Media Strategy


Why Your Business Needs Social Media Strategy

Many small and medium businesses today know that they need to be relevant or face oblivion in the ever-changing markets. Social media marketing as a strategy has become a constant to reach out to partners, clients, customers, and prospects. This has been easier than ever before, let us demystify why it is relevant.

You should check out https://www.visibiliti.com.sg if you are looking for an agency to help you run an excellent digital marketing campaign.

Brand Awareness
For a new business to make its name in the market, it first has to build on brand awareness. Product and service-driven firms must use social media to boost the visibility of the brand. This ensures that the present customer base remains on point and the reach to potential prospects stays in focus. People scouting around for a particular product or service will do so over the internet and if they do not find your presence there, they will settle for another brand that has visibility.

Referral Marketing
Many business use these popular platforms like Twitter, LinkedIn, Google Plus, Facebook, Pinterest, Instagram, Tumblr to spread their messages. Blogging about a new business offering provides an ambit where the potential target will latch onto a catchphrase or keyword. Spreading the message through the referral marketing platforms helps in brand recognition and lead generation for long-term paying customers rather than simply like and sharing alternatives.

Customer Service
Feedback about a particular website through surveys makes it easy for the firm to follow the directive of customers. Consumers invariably source the internet for assistance about a new public offering and ensure that their questions and queries are suitably answered. To keep the conversation going, every business must establish a connection with the base. The objective is to find a solution if there is a glitch and iron out the problem with a good customer service program. Customers are not always irrational, some even post positive comments, and this works as a testimonial of sorts in establishing social media strategy.

Building Followers
Boosting search engine rankings hardly features in the daily grind of media strategy and play. This is a very credible quotient in the realm of business as it works as a determining factor in social media to share with followers and the target base. Ways that help followers spread the message must remain on point when writing out the business media strategy. SEM in Singapore ensures that a little love can go a long way, with the right methodology in play ensuring that the business retains its edge over the competition.

Being Relevant
The definition of a new business is to ensure that the product or service offers to a wide target base; otherwise, the new public offering may shut shop because of limited tactical planning. By being relevant with the wide range of products/services available that appeals to the masses/target, after conducting strategic research, the business will succeed. Having a Facebook page, for instance, is a great way to dialogue with people from various walks of life. If they find the product/service interesting they will follow it, and keep on doing so, but if not, they will unfollow, as will others resulting in losing out because of irrelevance.

Loyalty
To establish a brand presence in the market can take a while, but with the right play, even a dull product can be revived. Consumers who loved a product earlier may wait in queue for the new revitalized brand because it is credible. That is where brand loyalty base remains on point. Spreading the message through tweets on Twitter and other networking platforms work as a teaser campaign. The objective is to get the target to take the bait, wait for the final pitch and strike at the launch.

It goes to prove therefore that search engine marketing is here to stay and to make a name in the market; it pays to learn the nuance of the medium, period.